Real Estate Photography in Canada and Virtual Tours
Real Estate Photography in Canada and Virtual Tours
Real estate photography is the art of taking and enhancing photographs with the aim of selling a house. It is having a high demand in the real estate market as captivating images are needed to speed up the selling process.
Uniqueness is an important quality that a real estate photographer should have. He needs to be creative with a fresh and unique perspective. Following a set pattern makes a real estate photographer gets lost in a vast sea of other photographers. You need to stand out with unique works.
Also, real estate photographers, especially beginners need to research and learn from successful professionals. Using the right equipment is needed for everything you do in life and that includes real estate photography. Using the right equipment gives you high-quality artworks that represent a client’s work in an aesthetically appealing, authentic, and creative way, which in return means bigger paychecks.
Use Unique Experience and Techniques
Using the right technique is very important. With experience, study, and more practice, you will be able to accurately and expressively represent each space of a home. You should know which camera height works best for a space and which doesn’t. In addition, you must hone your photo editing skills.
Prior planning of a shoot and flexibility is also important. Put into consideration the weather, consider the optimum light, explore all angles, focus on the highlights, cover the entirety of the house and tell its full story with your photography. Your images should be interesting and eye-catching to the viewer’s eye.
A virtual tour is the stimulation of an existing location, using multimedia effects, mostly comprised of still images or video sequences. Currently, a wide variety of industries including real estate makes use of this technology to assist in marketing their products, properties, and services.
Real estate industries implements several types of virtual tours including less sophisticated options such as plans of the interactive floor and as well as more sophisticated options such as virtual tours full service. The more sophisticated options are more expensive because of the larger expense of the photographer, the use of specialized software, and higher quality high-end specialized equipment that is been used such as a digital SLR camera.
3D virtual tour technology models make use of standard formats and can be stored for future uses, research, and exploration in a digital archive. With the traction of technology in its advancement, the request for a virtual tour is becoming exponentially increasing. To gain a higher edge over other competitors, you need upgraded skills to offer such services, and that is why you should contact us today.
What are the main types of real estate photography?
Here are the main categories of real photography; you also get to read about real estate photography pricing.
1. Residential Category (80 – 100%, Revenue Mix):
This category makes up the whole of a real estate photography business. Single-family homes, townhomes, condo units, two units multifamily buildings, and million-dollar luxury properties all within residential photography.
This category is possibly the best type of the four real estate photography because you actually get a lot of business repetition from the same realtor clients.
Residential realtors are usually with limited licensed clients. Though real estate photography prices vary to a certain degree by location, these types of shoots garner averagely $220 – $250 for 2000 sq/feet homes (average-sized) and $100 – $400 per shoot.
2. Commercial Category (0 – 10%, Revenue Mix):
These are premeditated photographs for commercial purposes. It is a lesser category compared to the residential category but various photographers still specialize in it. There are fewer license restrictions on commercial photographers i.e. they have terms of longer utilization as they can be used for several years for diverse mediums.
Commercial photographs normally have high charging price than residential photography because of these three (3) main reasons:
Firstly, commercial jobs are not common, as they are not frequently needed. Secondly, clients’ expectations of commercial photographers are always high. Hence, this requires high standard types of equipment and high experience. Lastly, commercial photographs values are higher because of their long-term usage.
The prices vary and are diverse. They are often charged anywhere from $120 – $320 per photo.
3. Architectural Category (0 – 5%, Revenue Mix)
This category is an addition to residential and commercial photography. Architectural photography clients mostly need them for construction quality, flow highlights of structures, and functional design.
The prices and licenses of architectural photography are to a degree similar to commercial photographs. A major difference is that architectural photography focuses on emphasizing the structure and details of a building. Therefore, they consider with great emphasis on details the environmental factors, time of the day, lighting, and angles when they are shooting.
To achieve lustrously, high quality, and products, many architectural photographers make use of note accurate tripod heads, lighting rigging, more time, and high-end tilt-shift lenses just to ensure that they get the perfect looking image.
Interiors Category (0 – 5%, Revenue Mix)
This category is a bit like architectural photography because it is concerned with the design and flows of the building interior rooms and spaces. It dwells on the ability to evoke moods and feelings, with its designs, colors, furnishings, and comforts. This category deals with the emotional aspects of the building interior.
So, those are the four categories of real estate photography. It is left for you to decide on which of the types suits you to make a living and in expressing yourself.
To connect with professional photographers and learn more in any of the above-named fields or if interested in real estate photography, you should feel free to contact us at archic.ca
Where can I get professional real estate photographs?
In a virtual staging business, photography including virtual staging, home staging, and decoration is the second important component or part of getting a house or property sold. Making use of a professional real estate photography company is a vital choice you must make so as not to screw things up but to get a quality job well done.
In this age, quality is rated over quantity. You should contact us now for more information.
If you do staging or decoration with us, we will coordinate for photography and you don’t need to worry about finding, booking and coordinating with a photographer, we will take care of everything.